About FIRE Inc.
We Cracked the Code
Every designer out there is on a mission: build something that’s not just better, but smarter—something that uses less to deliver more. Everyone tries. Few succeed. With FIRE technology, we did it.
We took the age-old challenge—how do you minimize power and gas consumption while maximizing functionality and experience?— and we turned it into reality. Our system isn’t just efficient; it’s a game-changer. We’re talking about reducing your footprint, cutting down on waste, and still delivering an unmatched blend of entertainment, ambiance, and control.
In other words, we’re not just another player in the game; we’re the ones rewriting the rules. We’ve cracked the code that everyone else is still trying to figure out. And we’re more than a little proud of it.
So yes, we’ll be a little bold in saying: welcome to the future of fire and scene control. We’re here to show the world that using less can truly give more—and that’s a code we’re proud to have cracked.
Meet the Founders of FIRE Inc.
Behind FIRE Inc. stands a partnership built on vision — two innovators who see possibility where others see limits. John Kelly and Trent Farrer have spent their careers challenging conventions, asking “what if,” and then proving it can be done. Together, they’ve created what they believe is the most advanced, most emotionally engaging outdoor automation and entertainment system ever developed — a technology that gives users more control, more beauty, and more connection than the world has ever seen.
John Kelly
The Engineer Who Sees Beyond the Code
With more than 25 years in software development and a rare background in valve mechanics, John Kelly blends two worlds few ever master — precision engineering and creative logic. He doesn’t just write code; he writes behavior. His systems don’t simply function — they respond. This ability to merge physical science with digital control is what makes FIRE’s patented automation unlike anything else on the market.
As the founder of a respected consulting company, John has helped brands turn impossible ideas into elegant, functional realities. His work is driven by curiosity and clarity — the ability to see structure in chaos, patterns in complexity, and opportunity in every challenge. Based in Orange County, California, John is also a devoted husband and father of two, whose family-centered perspective keeps his work focused on purpose and human experience.
Trent Farrer
The Creator Who Turns Imagination Into Reality
Where John engineers the invisible, Trent gives it form. Based in the Pacific Northwest, Trent Farrer is an inventor, designer, and product developer with a proven record of turning ideas into products that change industries. Over the years, he’s built and operated multiple brands, and today runs a consulting company that partners with leading outdoor manufacturers to create and launch next-generation designs. His patented technologies and product development expertise have consistently helped companies bring award-winning innovations from concept to shelf.
Trent’s career began with a deep love for creative problem-solving in outdoor design. Known for his fearless creativity, he introduced ideas no one else in the landscape world dared to try — like transforming lightning-struck trees into natural art installations or crafting water features that looked untouched by human hands. He’s been creating and manipulating flame since his early twenties, constantly redefining what fire can do, how it can move, and how it can make people feel. A proud husband and father of three, Trent draws his drive from family and the belief that innovation should inspire emotion as much as it delivers performance.
Vision Through Innovation
Together, John and Trent bring unmatched perspective to the world of intelligent outdoor experiences. They don’t just invent — they reimagine. FIRE Inc. was born from their shared conviction that technology should feel alive, intuitive, and emotionally powerful. Their ability to see possibilities invisible to others — and to bring those ideas to life through precision, design, and engineering — has resulted in one of the most sophisticated outdoor entertainment and control systems ever created.
FIRE Inc. isn’t just redefining outdoor technology. It’s creating a new category — where creativity meets control, and where innovation finally feels human.
